Roto-Rooter's Iowa Roots: Iowa Time Machine December 20, 1964

Iowa Time Machine ⏰: On December 20, 1964, Samuel Oscar Blanc of Des Moines, founder of Roto-Rooter, passed away after starting North America’s largest provider of plumbing, drain cleaning, and water cleanup services, allowing Iowans to feel sure “away go troubles down the drain.”

Inspired in 1927 by struggles with a clogged drain in his son Milt’s apartment, Blanc set about developing a machine to help avoid future problems by clearing out drain pipe obstructions. Using a ⅙-horsepower Maytag washing machine motor, roller skate wheels, some blades, and ⅜-inch cable, Blanc developed a machine his wife, Lettie, named the “Roto-Rooter” in 1933.

Two years later, in 1935, Blanc officially established the Roto-Rooter Corporation in Des Moines. Thanks to his machine’s efficiency in removing tree roots from pipes and sewer lines without digging, the business quickly gained popularity. In 1937, the first franchises signed contracts as Roto-Rooter spread outward from the Des Moines metro.

Other innovations, including the “Roto-Rod” machine for municipal pipes, paired with effective marketing, helped build the company into one of the most relied-upon brandsin Iowa. In 1954, Captain Stubby and the Buccaneers recorded the company’s jingle, “Away Go Troubles,” helping to launch the company toward nationwide success as America’s number-one drain cleaning service. #Iowa #OTD #History #DrainCleaning #Clogged