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Merle Hay Mall Fire: Iowa Time Machine November 5, 1978

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Iowa Time Machine ⏰: On November 5, 1978, firefighters scrambled to put out the deadliest fire in Des Moines' history at Merle Hay Mall. Breaking out in the mall’s Younkers store, the fire caused an estimated $20 million in damage and killed eleven store employees.


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Built on the site of St. Gabriel’s Monastery, Chicago developers started work on ‘The Northland Shopping Center’ before eventually shifting to Merle Hay to honor the first Iowan (and perhaps American) killed in World War I and namesake of the road on which the mall was to be located. Originally an open-air plaza when it was first opened in 1958, and known as Merle Hay Plaza, the structure was enclosed by workers and renamedMerle Hay Mall in 1972.


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At approximately 9:30 a.m. on Sunday, November 5, 1978, an explosion occurred in the store as employees prepared for a typical afternoon rush of shoppers. Responders from the nearby Fire Station 9 raced from a few blocks away to fight the fire and rescue employees stranded on the roof of the building. Those trapped inside were later identified primarily by jewelry after the extreme heat of the blast and subsequent fire.


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Although officials initially announced that a problem with the store’s heating and cooling system caused the fire, later evidence suggested that an electrical malfunction occurred due to wires covered in polyvinyl chloride overheating and releasing hydrochloric acid, which led to the explosion. Although the store reopened a year later, those who lost loved ones or fought the fire still remember Des Moines’ deadliest fire. #Iowa #OTD #History #Fire #Mall


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© 2025 by Kevin T. Mason & Notes on Iowa

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